KINGS CROSS

For King’s Cross, I led the design team across the development and delivery of Escape in London, a campaign created to position the destination as somewhere to spend time, not simply pass through. I managed the designers, setting the art direction, shaping the work through feedback and ensuring a high level of craft across every deliverable. The campaign centred on candid, human photography captured across multiple King’s Cross locations, celebrating the unhurried moments found around its fountains, canalside spaces and cobbled streets. A layered typographic system and poetic copy brought the platform to life across outdoor, digital and social, creating a flexible campaign that reflected the variety, energy and everyday character of the neighbourhood.