BACARDI

Bacardi wanted to connect with a new generation of drinkers whose social lives were increasingly centred around entertaining at home. I helped develop a social-first campaign for Bacardi’s portfolio of brands, shaping the creative strategy, design and animation around the rituals of hosting, mixing drinks and bringing people together. The work was created to feel energetic, contemporary and native to social, while giving each product its own role within a connected campaign. The result was a flexible visual system designed to engage new audiences and show how Bacardi could be part of memorable moments at home.